Hi, I’m SJ Sánchez—storyteller, bookstore owner, and builder of magical, meaningful spaces.

After over two decades in nonprofit leadership and community impact, I turned my focus toward something just as transformative: creating spaces for readers, writers, and seekers who don’t always see themselves in traditional narratives.

I founded The Witchorium, a curated metaphysical bookstore, and Of Books & Witches, a moody literary + travel site exploring haunted places, mystical stories, and the people who walk the misty roads in between.

Through both, I center storytelling as a sacred practice—one that honors our mess, our magic, and our roots.